Happy Holidays from SevOne!
We are in an industry characterized by change, and in 2010 we saw major shifts in IT Infrastructure Management. Enterprises and Service Providers were and continue to be under tremendous pressure to improve service, reduce costs and to consolidate IT management tools. Historically, IT management functions are divided into distinct silos, such as network, application, server, and storage management. This pressure to consolidate tools and to reduce costs plays strongly into one of SevOne’s key value propositions - our all-in-one solution saves money and makes it easier to identify and resolve IT performance problems before business is impacted.
2010 Year in Review
2010 was another fantastic growth year for SevOne. By itself, growth can be a good or bad thing. It’s good to grow if you can also get better at what you do and stay profitable, vs. growing at the expense of customer satisfaction and profitability. Prudent investments need to be made in every area of the business. Our biggest investment is in experienced people — we added 36 new employees in 2010, bringing a wide range of skills and experience to SevOne. For instance in development, Dan Kozlowski joined our dev team with 10 years experience upgrading complex systems on aircraft carriers. His skills and experience enabled him to quickly take a leadership role in the development of our telephony and java application monitoring. Ashish Samuel joined us from Lockheed Martin, where he was developing high-speed text recognition mail sorting systems for the US Post Office. Ashish was able to quickly jump in and develop the VM monitoring plug-in. Another important 2010 investment area was in six system engineers to work with our customers and prospects. Their hands-on industry experience helps us to better understand and respond to our customer’s challenges.
Every department grew, including Sales, Operations, Quality Assurance, Support, and Finance. However, one of the biggest investments we made in 2010 was in our Marketing department.
Full Marketing Team
Mike Miracle joined SevOne in July as Chief Marketing Officer responsible for all inbound and outbound marketing operations and corporate communications. Mike has built and led marketing, product management, and corporate development teams for some of the biggest names in the IT industry, and his leadership, focus, and energy made an instant positive change to the SevOne culture. Earlier this month we welcomed Pete Cruz to the Marketing team, where he is responsible for leading product management and marketing. Pete brings a wealth of senior product management and marketing experience from positions at Cabletron, Opticom, Smarts, Empirix, Voyence and EMC Ionix. Gina Karr joined in February to lead our marketing communications, and she completely refreshed SevOne’s on-line presence with a new dynamic website, a strong social media precense including our Rethink Performance – SevOne Blog, and powerful tools to track all of our inbound and outbound marketing communications. Dana White joined in April, just in time to help us maximize the value of our largest trade show event, Cisco Live — she is now driving our global marketing programs. Finally, Ron Brown moved from an Inside Sales role to lead our sales and marketing tools operations. We are excited to have a full marketing team now to further enable and support our great sales momentum and our prolific engineering team.
The move to the new SevOne headquarters facility gives us the room to continue growing. The new corporate headquarters is in Wilmington, Delaware, the center of credit card operations for many international banks. It’s only a few short miles from our old location, but it gives us almost three times the space and a new data center for future growth.
Customer Advisory Board
Another noteworthy accomplishment was launching the SevOne Customer Advisory Board (CAB). Our CAB includes IT executives from ACS, Comcast, CSC, Johnson & Johnson, MetroPCS, Nomura, Thomson Reuters, and Cablevision’s Optimum Lightpath. The CAB is a very valuable forum to receive direction and validate our all-in-one strategy, and to get deep understanding of customer requirements by market segment.
SevOne continues to redefine the network performance management market by earning the business of two of the world’s top Communications Service Providers (CSPs), seven of the top ten cable providers, four of the top ten Managed Service Providers (MSPs), and many new enterprise customers. As we expand our geographical reach and win new customers, our existing customers are expanding their deployments because of the breadth of our all-in-one solution and our commitment to customer focused innovation.
2010 was a tremendous growth year for SevOne. The investment we have made in our people, systems, training, and space has prepared us to continue our growth in 2011 and to better serve our customers. In a future blog I will talk about additional areas of 2010 growth, including our North American Sales and our EMEA operations.
From all of us at SevOne, we wish you a joyful and safe holiday and a very Happy New Year!
Mike Phelan is President and CEO of SevOne